What's the difference between bike shorts and bib shorts?
The main difference between bib shorts (often abbreviated as “bibs” and shorts is how they stay in place. Shorts are kept in place thanks to their elastic waistband. These are...
How to dress to run in winter
You may believe that it is as simple as wearing a warm coat and sturdy pants, and while this can seem sufficient, it is quite important to understand good practices...
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How to dress to run in winter
You may believe that it is as simple as wearing a warm coat and sturdy pants, and while this can seem sufficient, it is quite important to understand good practices...
The art of moving, or how to get your groove back
Here is our ultimate advice kit, so that you are equipped to start your fitness journey with confidence. Because everyone should be able to move without constraints.
Cycling Journey
I discovered cycling through my long-time tennis coach, Steve, a road and mountain bike enthusiast. I would hear about his epic trips with his best friend Dave to Tucson, Las...
A Glimpse Into our Team's Training and Refueling
On a typical training day, we focus on maintaining an even and fluid pace, minimizing gaps, and rotating to ensure everyone has the opportunity to "pull" or get to the...
Don't text and Drive
On December 22, 2017, cyclist Jason Lowndes was fatally struck by a car while training near his home in Australia. He was only 23 years old and lost his life...
Kick start your year
People love to hate on the trainer and it's true it can quickly earn its nickname "the paincave". But if you want to get a jump start on your summer...
5 tips for staying healthy as a mom
With all the activities and challenges that come with having children, one important part of a mother's life is often put aside or forgotten: being healthy. As the mother of...
7 tips for staying safe on your night commute
Taking your bike out on a clear, moonlit night can be exhilarating, and definitely a more inspiring way of staying healthy than parking yourself on a trainer all winter, but...
Outside Magazine Loves Sugoi
This news is the latest in a string of praise from Outside for our Autumn 2015 collection. Last month, Jakob Skiller published a list of his favourite cycling gear for...
Sugoi designer wins Eurobike award
The Eurobike Award denotes products that represent outstanding design, quality and functionality. The six-person expert panel selected stand out submissions from over 500 hopeful entries, for the first time in...
Bicycling magazine editor's choice award
We are proud to announce that the Sugoi Women's RS Pro bib shorts have been awarded the Editor's Choice Award for 2014. Featured among the best cycling shorts in the...