SUGOi Apparel Featured in Triathlete02-Jul-2008: Triathlete, the world’s largest triathlon magazine, features a full-page spread that highlights Sugoi apparel in their July 2008 issue! The Sugoi Mood Jacket and Mood Capri is an obvious favorite for all types of athletes worldwide, and Triathlete Magazine seems to know why. The Mood Jacket and Capri combo falls into their “Chill Mode” apparel category, and the outfit embodies just that. [more]

Even the Experts Agree...30-Jun-2008: Lara Price is an avid runner and athlete who has competed in numerous marathons, triathlons and other endurance events. Lara is a personal trainer and health expert, and a member of the Fit Divas - an online group that provides a one-stop-shop for all of your fitness and nutrition needs. [more]

Vanlandingham sells jerseys and auctions bike for breast cancer center in Colorado19-Jun-2008: Mountain biking legend and member of the LUNA Chix Pro mountain bike team member Shonny Vanlandingham has joined the fight against breast cancer by helping raise money for a new breast care center in Durango. Vanlandingham and Mercy Regional Medical Center jointly designed a limited-edition cycling jersey that is for sale to the public. [more]

SUGOi Launches Web Redesign03-Jun-2008: Vancouver, BC – In a tangible example of the benefits of its recent purchase by Dorel Industries, SUGOi today launched a complete redesign of its internet presence. The revamped site considerably boosts the company’s e-commerce function, which has seen a 45% increase in sales over the past year. [more]

SUGOi Sponsors the Rock'n'Roll Marathon28-May-2008: Sugoi Performance Apparel is the official technical apparel sponsor of Elite Racing’s prestigious Rock’n’Roll Marathon events. The Rock’n’Roll Marathons began over a decade ago in San Diego, and were built around the concept of offering the most fun and most runner-friendly marathon anywhere in the world. [more]