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SUGOI Featured Products


Majik Shell Jacket


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RS Zero L/S Jersey


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Firewall 220 Bike Jacket


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MidZero Bib Knicker


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R+R Knee High


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Elite Racing Event Calendar

Rock 'n' Roll Marathon San Diego

May 31 , 2009 • San Diego, CA

Home of the fastest marathon West of Chicago (2:08:33). Twenty-six stages host live music on the course while cheerleaders encourage runners to the finish, and the Running Elvi shake things up with their World-Record attempt. Join in the fun!


Country Music Marathon & 1/2 Marathon
April 25, 2009 • Nashville, TN
See...Hear...Run Music City. Head to Nashville and experience the event that has turned Music City into a running destination. Great racing plus live bands every mile and a post race concert . Bring the kids to participate in the YMCA Country Music Kids' Marathon.

Carlsbad 5000
April 5, 2009 • Carlsbad, CA
Participate in one of the most prestigious 5ks in the country! Compete against your own age group and gender on this flat and fast seaside course that has seen 16 world records shatter on its grounds.

Junior Carlsbad
April 4, 2009 • Carlsbad, CA
Fitness is fun with Southern California's largest running event just for kids 12 and under! With eleven different races for every age group, each child has a chance to shine! Medal, goodie bag and t-shirt will be awarded to every participant!

Phoenix Children's Hospital Kids Rock
January 17, 2009 • Tempe, AZ
A one-mile fun run for children in grades K-6th. Kids can become marathon finishers by completing a 25.2-mile training program prior to January 12th or they can run, walk or jog the course on race day. Every child is a winner and receives a bundle of goodies - just for finishing!


The word SUGOI is a Japanese term for “Incredible”. At SUGOI, we dedicate ourselves to SUGOI’s “personal best” work ethic to create incredible sports apparel that includes clothing and equipment for triathlons, biking, running, swimming, working out, and even casual lounge clothes.

SUGOI produces cycling shorts, running shorts, sports jerseys, bibs, vests, swim suits, jackets, and other clothing specifically designed for racing, training, layering, and casual wear. Find bike gloves, sports hats, booties, arm warmers, leg warmers, socks, and all-purpose bags in SUGOI’s large variety of biking accessories, running accessories, and apparel geared for race day.

From award winning bike shorts, to our popular signature Helium Jackets, to Race + Recovery sports socks, which have performance and health benefits that were quantitatively verified at Hong Kong Polytechnic University, SUGOI boasts quality sporting clothes that are not only performance-driven, but comfortable and fashionable too.

Whether you are a professional athlete or an enthusiastic rookie, SUGOI can dress you head-to-toe with quality, impressive sports apparel. At SUGOI, we know you strive for personal bests, and so do we, producing incredible products every time.